Stakana Analytics, a growing leader in predictive intelligence for local banks and credit unions, today announced the addition of Day Frostenson as Director of Business Development, further filling out its team of industry veterans and knowledge base experts.
Frostenson is the second such hire in recent months and comes during a strong period of growth for the startup. In the Digital Banking Report, AI in Banking: The Next Frontier of Customer Experience, most financial organizations said that they had significant problems finding solutions and expertise in predictive marketing and analytics, Stakana’s primary focus.
Frostenson, 39, will be based in the company’s Seattle headquarters and will focus on accelerating and developing Stakana’s relationships with financial institutions throughout the United States.
“We are seeing an increased need by financial institutions to fully use the data they collect in ways other institutions have been for years,” said Nate Derby, CEO of Stakana. “No longer can our local banks and credit unions do business as usual – they’re fighting the big banks for market share and the way to gain traction is through their data. With Day on our team, I am confident we will continue to meet – and exceed – our client’s expectations.”
Day joins Stakana following sales and account leadership positions with Kiwi Outdoor Rep Group where he managed vendor-retailer relationships and fostered the growth of small businesses in highly competitive markets. Previously, Day worked with Mammut Sports Group, REI, and Seattle University, among others.
“I’m excited to bring my experience to Stakana Analytics,” said Frostenson. “I am eager to help fuel the success of local financial institutions and their communities with accurate customer retention and acquisition information.”
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