Stakana to provide its predictive consumer analytics to increase consumer retention.
SEATTLE, Oct. 23, 2018 /PRNewswire/ — Stakana Analytics, a startup in the financial consumer analytics space, announced the signing of its newest pilot client, Citizens Equity First Credit Union, known as CEFCU. CEFCU which is a community credit union based out of Peoria, Illinois has signed on with Stakana to provide its proprietary predictive consumer analytics platform, currently focused on increasing retention and reducing member churn rates.
“The mission of analytics at CEFCU is to drive growth, and we’re thrilled to work with partners like Stakana. Their capabilities complement CEFCU’s strengths, and we look forward to our shared success,” said Jennifer Flexer, CEFCU’s Assistant Vice President for Strategy and Analytics.
“As a newer company, finding the right partners as our pilot clients is key, and CEFCU just made sense,” said Nate Derby, CEO of Stakana, “We are excited to partner with the team at CEFCU to predict which members are considering moving to another credit union or bank and the reasons why, which will allow CEFCU to continue their direct outreach to their members.”
With assets totaling $5.9 billion, CEFCU serves over 335,000 members through 22 central Illinois Member Centers and five Member Centers in Santa Clara and Alameda Counties, California; the CEFCU Financial Center; the Money Center 24 ATM Network; CEFCU’s website, cefcu.com; the surcharge-free CO-OP ATM Network; and the CO-OP Shared Branch Network. www.cefcu.com
Stakana Analytics is a startup in the financial and marketing technology focused on providing predictive analytics to community banks and credit unions. Stakana’s Intelligence Suite™ empowers its clients to deepen relationships, increase engagement, and develop new clients through predictive and prescriptive data analytics. www.stakana.com
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