Building its strong leadership team to address growing demand by Credit Unions and other banking organizations for predictive customer analytics.

Nick W. Simonton VP, Marketing and Business Operations
Nick W. Simonton VP, Marketing and Business Operations

Seattle, Wash. July 19, 2017 – Stakana Analytics, a growing leader in predictive analytics for financial services today announced the addition of Nick Simonton as Vice President of Marketing and Business Operations, further filling out its team of industry veterans and knowledge base experts.

Simonton comes at an opportune time for Stakana. A newly released study by the International Data Corporation (IDC) reported that banking will be one of the largest growth sectors for analytics needs and will be making some of the biggest investments through 2020, “the United States will be the largest market for big data and business analytics solutions with spending forecast to reach $78.8 billion in 2017,” stated the report. “”The three industries that comprise the financial services sector – banking, insurance, and securities and investment services – all show great promise for future spending on big data and business analytics.”

Simonton, 41, will be based in the company’s Seattle headquarters and will focus on accelerating and developing Stakana’s marketing and operations vision.

“Credit unions and banks throughout the world struggle with customer retention,” said Nate Derby, CEO Stakana Analytics. “With the huge marketing budgets of the big banks, credit unions and smaller banks struggle to remain visible. That’s why solutions like ours are an important next step and why building the right team is key to supporting our efforts. Nick is a key component to that effort.”

Simonton joins Stakana with more than 20 years leading marketing and operations for businesses in technology, marketing, and aviation sectors, among others. Senior roles have included management of marketing efforts for the University of Washington, integrated marketing for a division of FCB Global, and United Airlines among others.

“Joining Stakana’s leadership team as it enters this next phase of its evolution is truly an honor,” said Simonton. “As a team, we’ll continue building innovate predictive solutions to help our local credit unions and banks stay relevant and competitive. In a sense, we’re helping them evolve as well.”

About Stakana Analytics

Stakana Analytics helps financial institutions cultivate and retain their best customers utilizing a set of predictive analytics solutions. Stakana strives to bring affordable cutting-edge customer-retention solutions within reach of small and mid-size financial institutions. For more information visit www.stakana.com.