Increase Your Customer Engagement

How can you more effectively cross-sell to your existing customer base?

Increasing customer loyalty means improving your customers’ engagement with your products and services. Knowing the “who, what, and (most importantly) when” will increase the effectiveness of your targeted marketing campaigns, giving you an advantage over your competitors.

Hone your marketing efforts. Harness the power of the data already at your fingertips.

Understanding Cross-sell marketing, and emphasizing allegiance within community banks and credit union patronage is critical to retention and growth for these organizations. While budgets often focus on the primary objective of gaining new accounts, monies can often be better spent on cultivating existing accounts for product growth and therefore deepening relationships to the organization. Fortunately, this task can benefit from current technology trends by understanding compiled data by utilizing predictive analytics.

Stakana Analytics will process the data and supply metrics that can forecast which accounts have the highest chance of signing on for another financial product. The results will allow the financial organization to then market those additional products directly to those account holders.

Big banks already use this technology and Stakana Analytics is bringing this information forward in order to level the playing field. Our analyses will bring another resource to community banks and credit unions as they continue to add value and thoughtful services to the communities they serve.


Actionable Insight
Know which customers have the highest risk of leaving with best estimates of why they’re at risk, and a measure of their lifetime value.

Cutting-Edge Predictive Methods
Stakana uses the same innovative analytics methods used by distinguished retailers like Nordstrom & Amazon, tested on consumer data from a financial institution.

Receive detailed documentation showing exactly how your results were calculated.

Best Practices
Receive information about how to best use the results to improve customer retention.

Code Option
Have the choice of purchasing our code, complete with documentation, training, and support.

Priced on a sliding scale, based on asset size, quality predictive analytics is within reach of your community bank or credit union.