Stakana Offers Unique Pilot Program, Measurable Impact

Stakana is now offering a unique pilot project to qualified credit unions to increase their member retention and engagement.

The pilot involves either, or both, of Stakana’s innovative AI products currently in development:

• Retain: Find which of your members are at risk of leaving in the next 2-3 months.

• Engage: Find which of your indirect members are your best prospects for an additional loan product–which could lead to becoming a full member.

Both products use a new approach designed to detect members earlier on in the member journey when it’s easy to influence their behavior. These products were developed with CEFCU of Peoria, IL ($7.6B) and are ready to be further developed with data and feedback from other credit unions.

We aim to partner with early-adopter credit unions in asset tiers of $100M-$500M, $500M-$1B, and $1B-$5B. We’re also interested in working with community development credit unions.

What makes this unique is that it’s done with a focus on measurable impact. For us, this isn’t just about signing on new pilot clients. We want to make sure we’re making a measurable impact for them as well as for us. If we can’t do that, what are we doing this for? We’re particularly interested in seeing if this has a larger ROI for smaller credit unions.

To underscore this approach, we have a pricing model for the Retain product that ensures credit unions won’t see any increase in price until they can measure an ROI. Recent research suggests that raising the average number of accounts per member could be particularly promising for smaller credit unions to generate enough revenue to thrive in the long term.

If your credit union is interested, contact us.